KFC is hoping this bizarre menu item will save its business in China

KFC is selling bright pink burgers in China, where the chain's sales have been plummeting for the last three years. 

The sandwich is called the "rose cheese chicken leg roasted burger" and it features pink buns, roasted chicken, cheese, mayonnaise, tomato, and lettuce, Kotaku reports via The Nanfang.

In advertising, the sandwich is featured with pink rose petals. 

The Rose cheese chicken burger debuted alongside a new black burger, called the "black diamond bacon spicy chicken leg burger." 

Some customers appear to be confused by the new sandwiches. 

KFC is launching its colored burgers following Burger King's release of red and black burgers in Japan.

Burger King launched the Red Samurai Chicken burgers with bright red buns, red cheese, and red hot sauce made from miso and hot peppers in July. The chain also recently released a new all-black sandwich in Japan, following the debut of its first black burger last September.

KFC has been trying to revive its sales in China, which have been declining for the last three years and fell 10% in the most recent quarter. 

The chain has been plagued by food safety scandals and stiffer competition from Western brands like Starbucks and McDonald's, which are expanding in China.

One of the KFC's suppliers was shut down last year after a news report showed factory workers using expired meat.  

KFC is the largest restaurant chain in China, with more than 4,500 locations. 

SEE ALSO: Burger King Japan is selling burgers with red buns and cheese

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