KFC is revamping its packaging this summer.
The new packaging will add more of its trademark red and white stripes, spelling out "Kentucky Fried Chicken" in full rather than using the KFC abbreviation, and adding a ton more detail to Colonel Sanders' face.
The fried-chicken chain said the new packaging was "more modern" and reflected the brand's identity, though it looks remarkably similar to packaging KFC used in the late 1960s and 1970s.
The chain also played tribute to its past last winter, when it re-released its 1966 and 1971 bucket designs for the holidays.
The new packaging includes reheating instructions, which the chain said is "because KFC's fried chicken is just as good the next day."
Chris Turner, the CFO of KFC's parent company Yum Brands, said during an earnings call in April that people had been placing larger fast-food orders during the coronavirus pandemic. This could mean people have more leftovers to reheat the next day.
KFC's chicken bucket will also get a makeover, with a new "Fried with Pride" logo. While Colonel Sanders will still dominate the front of the bucket, its back will include information about how it makes it trademark fried chicken.
There is, however, no information on its secret 11 herbs and spices.
The new packaging also includes images telling customers to "order ahead" via its app.
Fast-food chains have seen a massive surge in online orders during the pandemic, and by encouraging customers to order food via the app companies can collect more data on order behavior and find out how to drive more orders.
Online orders through fast-food chains' own apps and websites, rather than through delivery apps like DoorDash and Uber Eats, also yield higher margins.
KFC told Insider all its new paper packaging was certified by either the Sustainable Forestry Initiative or the Forest Stewardship Council.
The fried-chicken chain joins McDonald's and Burger King, which also unveiled new-look packaging during the pandemic.