KFC is undergoing a makeover — including in areas that most customers will never see.
More than 50 KFC locations across the US have been remodeled as part of a multimillion-dollar brand-revamp effort. In the next three years, 70% of the chain's US locations, or 3,000 restaurants, will look completely different.
The fried-chicken chain began testing aspects of the remodel in 2014, using a revitalization strategy crafted by FRCH Design Worldwide.
Here's what it's like to visit one remodeled location in Louisville, Kentucky — inside, outside, and behind the scenes.
The remodeled location is immediately different than a traditional KFC, with bold white stripes and a roof that resembles a popped top of a bucket of chicken, intended to grab the attention of hungry drivers.
Inside, a light shaped like a bucket immediately grabs your attention — a bucket chandelier of sorts. The light hangs over a large circular table, inspired by Colonel Sanders' first restaurant, where all customers sat around a single table, family style.
The Colonel is everywhere at the remodeled location — especially the back wall, covered in photos of Sanders. Variations on the Sanders-themed red wall will be included in each remodeled location.
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