KFC customers are complaining that the chain's newest menu item in the UK looks nothing like advertised.
The new "ricebox" contains steamed rice, lettuce, bean salsa, and a choice of fried chicken or barbecue pulled chicken.
In ads the dish looks delicious, resembling a Chipotle burrito bowl with an ample serving of crispy fried chicken on top.
But in reality, customers say the portions are much smaller than they appear, with barely any rice and soggy chicken drenched in a cream sauce.
This photo of a customer's order next to the advertised "rice box" is going viral on Reddit.
@KFC_UKI This is not what a ricebox looks like on the advert, i'm not happy about this :( pic.twitter.com/K5pzRuMrRk
— Gizmo (@LemonyMidget) October 5, 2015
lunch @kfcindonesia#latepost#lunch#kfc#kfcindonesia#kentuckyfriedchicken#ricebox#or… http://t.co/qN4jpMBn55pic.twitter.com/9U1tX3N6AM
— Henry Setiawan (@henryakuza) September 18, 2015
Verdicts in, #KFCRiceBox is not for me. Ginger doesn't go well with BBQ imo. Lucky I got wicked wings on the side pic.twitter.com/E6iZBYA5M6
— fisher.BAAM (@RugbyIML) July 27, 2015
How #dissapointing the #ricebox at @kfc is its so #small#kfcpic.twitter.com/6l4JCKYjuZ
— unknown celebrity (@groovybeans) September 20, 2015
@kfc thanks for the half full ricebox... pic.twitter.com/XtzLKH55lT
— Peter (@Pete_devoy) September 20, 2015
Soon after releasing a "nacho box" in Australia last year, the company began fielding complaints that the cheese was moldy and that the item looked nothing like what was advertised.
We reached out to KFC for comment and will update when we hear back.
SEE ALSO: This might be KFC's biggest food fail ever
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