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The latest news on KFC from Business Insider
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    KFC Malaysia

    • KFC Malaysia is celebrating International Women's Day by swapping Colonel Sander's face with that of his wife. 
    • Claudia Sanders is Colonel Harland Sanders' second wife, who previously worked as a waitress at his restaurant and helped him turn KFC into an international empire. 

    KFC locations in Malaysia are celebrating International Women's Day by replacing Colonel Sanders in the chain's marketing. 

    On Thursday, KFC Malaysia announced it would swap the illustration of The Colonel with his wife, Claudia. 

    "It is hard to imagine but KFC would not be where it is today if not for Claudia, wife of Colonel Sanders,"the chain's website reads. "While the Colonel created the secret recipe and ran the company, Mrs Sanders mixed and even shipped the spices to restaurants across the country — often late into the night."

    Some people found the logo swap to be eye-roll inducing. 

    Claudia Sanders, nee Claudia Ledington, was Colonel Harland Sanders' second wife. The pair met when she was a waitress at Sanders' first restaurant, Sanders Cafe, and began their affair while Sanders was still married to his first wife. 

    Claudia and Harland Sanders wed in 1949. She was crucial to KFC's success, helping Colonel Sanders build KFC into an international brand. 

    While KFCs in the US aren't swapping Colonel Sanders face for that of his wife, the chain also featured a female colonel in its homeland recently. 

    kfc reba

    In January, the chicken chain announced that its newest version of Colonel Sanders would be played by country music icon Reba McEntire— the first female Colonel Sanders. 

    KFC isn't the only fast-food chain putting the spotlight on women this International Women's Day. 

    A McDonald's location in Lynwood, California turned its golden-arches sign upside down earlier this week in honor of International Women's Day. On Thursday, the fast-food chain debuted the flipped arches on Twitter, Facebook, and Instagram.

    Responses to McDonald's flipped logo were mixed, with some people wishing that the fast-food chain had made more concrete actions to help women who work at the company. 

    SEE ALSO: McDonald's is flipping its iconic golden arches upside down in 'celebration of women' — and people are freaking out

    Join the conversation about this story »

    NOW WATCH: How Tabasco sauce is made

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    kfc chicken

    • One KFC in Southern California has an all-you-can-eat option.
    • You can eat as much mashed potatoes, corn, and drumsticks as you can manage, for just $8.99.

    Sounds like the beginning of the end -- Kentucky Fried Chicken locations with all-you-can-eat buffet options? Where do I sign up?


    The tip came in by way of a franticly excited friend of mine who spotted the unicorn-of-a-fastfood-specimen on a recent drive through the city of Banning, a town residing in the Southern California county of Riverside. While this isn't the only KFC in the world with a reported all-you-can-eat buffet, it's the first time I've been privy to it. Furthermore, following an extensive day of research (a five minute polling of my inner circle of friends), none of them were aware such KFC build-outs existed.

    kfc buffet

    All-you-can-eat fast food? The possibilities seem utterly endless. Can you fathom a towering volcano of mashed potatoes, deep fried chicken drumsticks, topped with corn and erupting with gravy? I can't just yet, I have an imagination of a matchbook covered in water. But you can bet I'll be making a trek out to banning to get a load of this unique fast food specimen. Why would I get anything else on the menu when I can eat everything, as many times as I want, for $8.99?

    If you've ever been to, heard of, or have suffered a level-4 food coma from a KFC All-You-Can Eat buffet, let us know in the comments. Do you think they should make them more widely available? Here's a look:

    Join the conversation about this story »

    NOW WATCH: I tried the newest BlackBerry phone for a week

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    kfc kenya

    • KFC dropped the Waffle Double Down this week, giving their own spin on chicken and waffles.
    • The Waffle Double Down consists of two fried chicken patties sandwiching a maple aioli-smothered Belgian waffle.
    • As of now, the creation is only available in Canada

    In case you thought KFC couldn’t get more gluttonous (no disrespect!) than the gut-busting Double Down, a meat-filled concoction consisting of two fried chicken patties holding together a mixture of bacon, cheese and sauce, well — you’re in for a surprise.

    KFC dropped their new Waffle Double Down this week, giving their own spin on chicken and waffles. Like the original Double Down, the sandwich “bread” consists of two fried chicken patties, but they’ve swapped out the bacon, cheese, and sauce for a maple aioli-smothered Belgian waffle.

    Are you canceling your brunch plans yet? Don’t be too quick — turns out they’re only releasing the new menu item in good ole Canada, which, honestly, we don’t get. Sure, they’re the home of maple syrup, but the United States is clearly home to the chicken-and-waffles combo.

    "The Double Down is our most talked about and demanded menu item in Canada, so we wanted to do something special exclusively for Canadian fans," said Samantha Redman, chief marketing officer of KFC Canada, in their press release.

    But we don’t buy it. Maybe they’re afraid to compete with something we already get so perfectly. If they wanted to go purely Canadian, maybe they could have found a way to make fried chicken poutine. I mean, we would try it.

    Anyway, unless you’re gonna hop a plane to Toronto this weekend, you’ll just have to find the traditional version of chicken and waffles at your local diner. There are worse fates that could befall you.

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    KFCInChina (2 of 19)

    • KFC is by far the most popular fast food chain in China.
    • Key to KFC's success in the country has been catering its menu to local tastes.
    • I tried a number of dishes at a KFC restaurant in Beijing and found the food to be tastier and fresher than its American counterpart.


    With more than 5,000 restaurants in 1,100 cities in China, KFC dominates the country's fast food landscape.

    KFC was the first American fast food chain to launch in the country, opening its first China branch in 1987. It quickly became a symbol of the country's rapidly reforming economy and newfound openness to the world.

    The three-story, 3,600 square-foot restaurant was KFC's largest branch — with seating for 500 people — and just a short walking distance from Beijing's Tiananmen Square. The restaurant was an instant success, with customers lining up outside the restaurant for months on end after it opened.

    As of 2016, KFC still holds 11.6% of the market share in China, according to Euromonitor, far ahead of McDonald's 5.6%. McDonald's only has around 2,500 restaurants.

    Key to KFC's success in the country has been its aggressive catering to Chinese tastes, with menu items that will never make their way to US restaurants. While KFCs in China serve fried chicken, they also serve a variety of local dishes like egg tarts, congee (rice porridge), and the "Dragon Twister."

    While KFC, and its parent company Yum China, suffered a number of hits recent years thanks to a tainted meat scandal in 2014 and problems with avian flu in 2016, the chain has continued to push aggressively in the market. Last year, it launched KPRO, a health food-focused concept restaurant, in Hangzhou, China to test the country's growing interest in healthy eating.

    I decided to give KFC a try on a recent trip to China to see what it was like.

    SEE ALSO: We partied at the exclusive, sexy Hong Kong party with the art world’s elite on a 62,000-square-foot floating restaurant — here’s what it was like

    DON'T MISS: I stayed at Hong Kong’s first 'capsule hotel' to see what it's like to live in micro — and the experience was a nightmare

    With over 5,000 branches, KFC is the most popular fast food chain in China. I headed to a branch in Beijing not far from Tiananmen Square.

    China is littered with fast, cheap food from street vendors. When KFC first opened in China, its American-style sit-down restaurants were seen as a luxury. For many Chinese consumers, the chain guaranteed cleanliness and freshness, an image that has taken a hit in recent years.

    At the time, KFC was seen as an "exciting, unique, and brand-new experience never before encountered… like taking a tour of America, with all its connotations: political, cultural, time, and space — real or imaginary."

    Source: KFC in China

    See the rest of the story at Business Insider

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    George Hamilton KFC


    KFC is rolling out a new chicken sandwich to take on Chick-fil-A — and they're bringing back a retired Colonel Sanders to do so. 

    On Friday, the chicken chain announced the launch of the "Crispy Colonel": an extra-crispy chicken sandwich with mayo and pickles that will be available starting Monday, April 23. The Crispy Colonel comes in four flavors — classic, Smoky Mountain BBQ, Nashville Hot, and Georgia Gold honey mustard BBQ. 

    The new sandwich line up gives KFC the chance to compete with Chick-fil-A, a chain that's increasingly dominating the US on the strength of its sandwich, as well as burger-centric fast-food chains with chicken sandwiches on the menu. 

    Crispy Colonel_Sandwich

    "I really believe this chicken sandwich will be differentiated and superior to anything else on the market, because of how we're preparing it and how piping-hot fresh it's going to be," KFC's CMO Andrea Zahumensky told Business Insider.

    Zahumensky continued: "Unlike the 'burger boys', that are preparing their chicken sandwiches ... in a factory and then frying them, we are pan-preparing with our cooks in the back of the house in our restaurants, and then building them to order, and then serving them." 

    To launch the sandwich, KFC is bringing George Hamilton back as the "Extra Crispy Colonel." Hamilton was introduced as KFC's Colonel Sanders in summer 2016, the last time KFC made an advertising effort to push its extra-crispy chicken. 

    KFC launched the Zinger, a hot chicken sandwich that has proved to be a hit globally, in the US last year as a limited-time offer. 

    "We're going all out to establish ourselves as a sandwich player,"  Kevin Hochman, KFC's president, told Business Insider at the time. "It's easier said than done. We're late to the party — that's why we're throwing in the kitchen sink."

    With the Crispy Colonel, KFC is doubling down on its efforts to grow its sandwich business without ditching chicken-on-the-bone. 

    "If you look at the growing sandwich trend — and we believe we're the fried chicken experts — we believe that fried chicken sandwiches can be a really big part of our business," Zahumensky said. 

    SEE ALSO: KFC just revealed a new Colonel Sanders — and he represents a major change at the chain

    Join the conversation about this story »

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    KFC Crispy Colonel

    • KFC launched a new sandwich called the Crispy Colonel on Monday. 
    • The Crispy Colonel draws inspiration from both Chick-fil-A's iconic sandwich and more traditional fast-food chains. 
    • We tried both sandwiches and were shocked by KFC's ability to step up its sandwich game. 

    KFC has a new weapon against Chick-fil-A. 

    On Monday, KFC debuted the "Crispy Colonel": an extra-crispy chicken sandwich with mayo and pickles. The Crispy Colonel comes in four flavors — classic, Smoky Mountain BBQ, Nashville Hot, and Georgia Gold honey mustard BBQ.

    The new sandwich line up gives KFC the chance to compete with Chick-fil-A, a chain that's increasingly dominating the US on the strength of its sandwich, as well as burger-centric fast-food chains with chicken sandwiches on the menu.

    "I really believe this chicken sandwich will be differentiated and superior to anything else on the market, because of how we're preparing it and how piping-hot fresh it's going to be," KFC's CMO Andrea Zahumensky told Business Insider.

    We weren't immediately convinced of KFC's ability to triumph over rival chicken chains. Chick-fil-A's sandwich is a heavy-weight competitor, dominating all the taste tests Business Insider has thrown at it. So, we decided to try out the two sandwiches out for ourselves. 

    Here's how KFC's new chicken sandwich compares with Chick-fil-A's iconic menu item. 

    SEE ALSO: KFC is making an unprecedented move to take on Chick-fil-A and McDonald's

    The Crispy Colonel features a craggy chicken filet — a familiar sight for any KFC customer who has ordered the crispy chicken at the chain. The fillet is well-sized, peeking out from the bun without hulking out into a dish that more closely resembles a slab of meat than a sandwich.

    The chicken is standard KFC fare, with the extra-crispy filet admirably creating a nice crunch. If you're a fan of the 11 original herbs and spices, you'll find that flavor replicated here. The fillet is both hearty and avoids any dryness — a common trap for fast-food fried chicken .

    KFC also makes the right choice by eschewing the fast-food fried chicken sandwich go-to of tomato and limp lettuce in favor of Chick-fil-A's standard pickle, as well as mayo. The pickle perfectly cuts through the crispy chicken and the light mayo holds things together without drowning the sandwich. The weakest link is the bun, which is forgettable and slightly dry.

    See the rest of the story at Business Insider

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    2000 Calories 4

    • Chain restaurants in America are now required to post calorie counts on their menus. 
    • The FDA suggests eating roughly 2,000 calories a day to sustain energy.
    • Americans tend to consume much more than that on average, and many think processed foods, sugars, and fats that are often present in fast-food is to blame. 
    • We grabbed some pretty ordinary meals from major fast-food chains that add up to at least 2,000 calories — and it's pretty surprising how little it takes to reach it.

    As of Monday, chain restaurants are now required to post calorie amounts on menus, per a requirement of the 2010 Affordable Care Act.

    The Food and Drug Administration recommends an average daily intake of 2,000 calories. 

    Yet according to data from The Food and Agriculture Organization of the Unit red Nations (FAOSTAT), Americans eat about 3,600 calories daily — a 24% increase from 1961. Healthier, more transparent practices are making their way into the fast-food industry, yet simple awareness isn't always effective.

    The Upshot took pictures of 2,000 calories' worth of restaurant food in 2014. We decided to do our own version and visit 13 fast-food chains to discover what ordering 2,000 calories looks like.

    While many of these arrangements look like single meals, each would be all you are recommended to eat in an entire day.

    Marina Nazario contributed reporting on a previous version of this article.

    SEE ALSO: We compared salads from McDonald's, Burger King, Chick-fil-A, and Wendy's — and the results were shocking


    Venti white-chocolate mocha, sausage and cheddar classic breakfast sandwich, dark cherry Greek yogurtsalted caramel cake pop, coffee cake. Total calories: 2,030.


    Bacon clubhouse crispy-chicken sandwich, large fries, mozzarella sticks with marinara sauce, Oreo McFlurry. Total calories: 2,010.

    Panera Bread

    New England clam-chowder bread bowl, chips, chocolate-chip cookie, bottled lemonade. Total calories: 2,160.

    See the rest of the story at Business Insider

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    KFC Crispy Colonel

    • KFC is debuting Pickle Fried Chicken next week. 
    • The dish is the latest flavor in KFC's extra-crispy chicken lineup and will be available for a limited time starting on June 25. 
    • Pickle Fried Chicken is a perfect pick for pickle lovers and manages to elevate a bizarre-sounding dish beyond a fast-food stunt. 


    KFC is adding a new type of chicken to the menu. 

    Next week, the chicken chain is launching Pickle Fried Chicken as a very-limited-time new menu item. The dish is a new take on the chain's extra-crispy chicken and is available as tenders or on a sandwich. 

    KFC Crispy Colonel

    In April, KFC debuted the "Crispy Colonel," an extra-crispy chicken sandwich with mayo and pickles. The Crispy Colonel comes in four flavors in addition to the new pickle-flavored one: classic, Smoky Mountain BBQ, Nashville Hot, and Georgia Gold Honey Mustard BBQ.

    Business Insider had the opportunity to try the new pickle fried chicken prior to its official launch. 

    Pickle, unsurprisingly, reigns supreme in both the sandwich and the tenders. Impressively, the pickle flavor is bold and vinegar-tinged, instead of overwhelming the taste tester with sourness. KFC's extra-crispy chicken proves to be a worthy base, with its craggy crunch pairing well with the pickle-flavored sauce and pickle toppings. 

    Pickle Fried Chicken isn't perfect. The pickle-forward dish is extremely salty, to the detriment of the chicken. And, if left sitting for too long, the pickle sauce can soften some of the extra-crispy crunch. 

    KFC Crispy Colonel

    Is KFC's Pickle Fried Chicken better than the chain's other options? Probably not.

    While the Nashville Hot and Georgia Gold chicken managed to surpass KFC's original 11 herbs and spices, the pickle-flavored chicken isn't a major departure from the chain's original fried chicken. It is tasty — tastier than a marketing stunt needs to be — but it isn't a game changer for KFC. 

    If you're a pickle fan, Pickle Fried Chicken is a home run. And, as long as you aren't a pickle hater, it is still a solid chicken dish. Even skeptics, uncertain that pickle fried chicken could ever be an appealing flavor, said that the dish ended up being a pleasant surprise. However, few of Business Insider's taste testers were demanding Pickle Fried Chicken be added to the menu as a permanent item. 

    KFC is only serving pickle fried chicken for a very limited time this summer, starting on June 25 and lasting until supplies run out. 

    SEE ALSO: KFC is making an unprecedented move to take on Chick-fil-A and McDonald's

    Join the conversation about this story »

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    McDonald's Kiosk


    Meet the newest fry cook at the US burger chain CaliBurger: Flippy. This robot, which will be installed in up to 10 of CaliBurger's 50 locations, can turn patties on a grill and clean it.

    The Wall Street Journal recently profiled Flippy and its automated peers at fast food joints nationwide. The conclusion: Technology in fast food establishments isn't replacing workers — it's filling an expanding hole in the labor market.

    As Business Insider reported in May, fast food employee turnover rates have hit a record high.

    A restaurant that employs 20 people can expect to see 30 workers in the span of a year. The unemployment rate for restaurant workers is also the lowest on record, according to Labor Department data reported by the Journal

    Dunkin' Donuts CEO Nigel Travis previously told Business Insider's Kate Taylor that fast food's labor shortage is the industry's biggest crisis this year.

    "In this market, employees will leave if they have one bad day," Patrick Sugrue, the chief executive of Saladworks, told the Journal. "If that happens, having this technology in place makes it easier to deal with."

    Here's where robots are filling the labor gaps:

    Robots make food preparation easier for fast-food workers

    CaliBurger's Flippy does just what the name describes — it flips burgers, easing the chain's need for more line cooks.

    Arby's has also installed ovens that roast its beef and automatically switches to holding mode, according to the Journal.

    "That allows night crews to begin cooking for the next day's lunch before leaving, eliminating the need for morning employees to arrive at 7 a.m. to begin the three-hour roasting process," the Journal reported

    Some Dunkin' Donuts shops have devices that grind and weigh coffee beans and assess the grind's coarseness, the Journal reported. Some shops also have terminals that print out expiration times for different foods, rather than requiring workers to write the expiration labels by hand.

    Self-service kiosks free up employees' time to drive more business

    Panera and McDonald's are leading the charge on self-service kiosks. 

    At Panera, the cashiers that may have taken customers orders in the past may be reassigned to delivering food to tables or food preparation. "There's a craft to making food, and that's hard to replicate with robotics," Panera Chief Executive Blaine Hurst told the Journal

    Shake Shack kiosk Astor PlaceThanks to kiosks freeing up some labor, McDonald's has also expanded into table service.

    The restaurants report that kiosks have also helped both chains expand their delivery. Take-out, Delivery, drive-thru, catering, and other off-premise orders now comprise 62% of Panera's business — an important new source of revenue, as Business Insider's Taylor previously reported.

    Other brands have experimented with concept stores. An entirely human-free KFC in Shanghai has friendly robots who take customers' orders. 

    Grimy cleaning tasks are becoming a thing of the past

    CaliBurger's Flippy can not only turn burgers on the grill, but the robot can also clean the grill after use.

    Wendy's has implemented a slew of self-cleaning machines, according to the Journal. In order to remove the need to clean bacon grease off of stoves, some locations have installed self-cleaning ovens.

    Complicated dishwashers have been replaced with new machines that cost $6,500, according to the Journal. It saves nearly ten hours of labor per week to ensure bowls, spatulas, and other food prep utensils are clean.

    Read the entire report at The Wall Street Journal. 

    SEE ALSO: The fast food industry is facing a growing crisis

    DON'T MISS: 12 jobs robots are already taking over

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    KFC Jason Alexander

    • KFC's newest Colonel Sanders is Jason Alexander, the actor and comedian. 
    • Alexander, best known for playing George Costanza on Seinfeld, is the latest of a long list of celebrities — including Billy Zane, Darrell Hammond, and Reba McEntire — to star in KFC commercials as Colonel Sanders. 
    • Alexander will help promote the chain's $20 Fill Ups, KFC's bucket-centric takeout bundle intended to feed a group.


    KFC has a new Colonel Sanders. 

    The fried-chicken chain announced on Monday that the newest celebrity Colonel is Jason Alexander, the actor and comedian best known for playing George Costanza on the television show "Seinfeld."

    Alexander will help promote the chain's $20 Fill Ups, KFC's bucket-centric takeout bundle intended to feed a group. KFC is now offering four varieties of the $20 Fill Up, with buckets of original recipe chicken, extra crispy chicken, crispy tenders, or filet. 

    "With four chicken meals to choose from and each at only $20, we are continuing KFC's tradition of providing an easy dinnertime solution for families at a great value — and there's no better person to spread the word about our new 'family of four' in a sitcom setting than comedy extraordinaire Jason Alexander!" Andrea Zahumensky, KFC's US CMO, said in a statement. 

    kfc reba 2

    KFC has cast a wide range of stars to play Colonel Sanders in recent years, including Billy Zane, Darrell Hammond, and Reba McEntire, who served as the chain's first female Colonel earlier this year. 

    The chain debuted its Colonel Sanders-centric marketing campaign in 2015.

    Despite initial backlash, the campaign has sparked somewhat of a turnaround at KFC, which has seen moderate sales growth over the last three years in the US. Last week, KFC reported that US same-store sales were flat in the most recent quarter. 

    Here's the first KFC ad starring Jason Alexander as Colonel Sanders: 


    SEE ALSO: KFC is debuting a bizarre, pickle-flavored fried chicken. Here's the verdict.

    Join the conversation about this story »

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    Hapthor Bjornsson The Mountain Game of Thrones actor is new KFC Colonel Sanders

    For more great stories, head to INSIDER's homepage.

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    • Authorities say they found a drug smuggling tunnel leading to Mexico in the kitchen of a former KFC.
    • The tunnel is reportedly 8 inches in diameter, 22 feet deep, and about 600 feet long.
    • Officers believe that people were using a rope to transport the drugs back and forth, according to reports.
    • The tunnel was discovered after a drug bust in which officers say they found 168 kilograms of narcotics in a man's car.
    • The tunnel is currently being investigated. 

    Authorities in San Luis, Arizona, say they found a drug tunnel that leads to a home in Mexico in the kitchen of a former Kentucky Fried Chicken, KCBD reports

    The nearly 600-foot-long tunnel was discovered after an August 13 drug bust, according to the outlet. During a police traffic stop, 168 kilograms — or 360 pounds —of narcotics were found inside toolboxes in a car being driven by a man named Ivan Lopez, KYMA reported. 

    In the car, authorities say they found 118 kilograms of methamphetamine, 6 grams of cocaine, 3 kilograms of fentanyl, 13 kilograms of white heroin and 6 kilograms of brown heroin, per KYMA.

     Lopez, who owns the building that housed the former KFC, was allegedly seen removing the toolboxes from the former restaurant earlier that day, a Homeland Security agent said, according to KYMA.

    After discovering the narcotics, agents executed a search warrant on both Lopez's home and the former KFC, both outlets reported. They found the tunnel in the kitchen of the restaurant. 

    The alleged smuggling tunnel runs from the kitchen of the former KFC to a home in Mexico, where it opens into a trap door underneath a bed, according to KCBD. The tunnel is 8 inches in diameter, 22 feet deep, and about 600 feet long. Agents believe that a rope was used to transport the drugs back and forth. 

    The tunnel is currently being investigated. 

    Visit INSIDER's homepage for more.

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    KFC Chicken Tenders

    • KFC is developing a new value strategy that includes deals beyond its fill-ups and buckets, the chain's chief marketing officer, Andrea Zahumensky, told Business Insider.
    • Customers "are more pinched than ever, so we want to provide solutions for them," Zahumensky said.
    • Fast-food chains are slashing prices in an attempt to win over customers who refuse to — or can't afford to — pay more for their meals.

    KFC, known for its fill-up and bucket deals, is exploring a new approach to value as fast-food chains slash prices.

    "$5 fill-ups and $20 fill-ups will continue to be an important part of our brand and an important part of our strategy, but we're also looking at new tools to bring to the market ... in 2019," KFC's US chief marketing officer, Andrea Zahumensky, told Business Insider.

    For example, Zahumensky said, the chain is testing a two-for-$3 Chicken Littles sandwich deal in Nashville, Tennessee, a lower price point than the $5 fill-up.

    "It's really in response to watching our customers' needs," Zahumensky said. "They are more pinched than ever, so we want to provide solutions for them so they can come to KFC and really feel satisfied."

    KFC vs Popeye's 3

    When KFC launched the $5 and $20 fill-up meals in 2015, they served as an instant sales boost. But, three years later, KFC is looking for a new sales driver. With gas prices nearing a four-year high and the cost of healthcare rising, Zahumensky says, many KFC customers have less discretionary income than they enjoyed in recent years.

    "We stay very close to our customers and make sure we really understand their reality, what they're going through right now," Zahumensky said.

    KFC isn't alone in reconsidering its value strategy and slashing prices whenever possible. In 2018, Wendy's expanded its 4-for-$4 bundle deal, Taco Bell doubled down on its $1 menu, and McDonald's debuted its new $1 $2 $3 menu.

    Zahumensky attributes the industry's many deals to a desire to appeal to an increasingly squeezed customer base.

    While the median US income is on the rise, top earners' income growth is significantly outpacing earnings increases for lower-income households. In 2017, the top 5% of households saw average incomes rise to 8.7% higher than prerecession levels. Among the bottom fifth of the population, average incomes still grew but remained 2.7% below prerecession figures.

    KFC vs Popeye's 5A UBS Evidence Lab survey shared with investors in March found that customers said "good value" was the top reason they would visit a fast-food chain more often.

    According to the survey, the emphasis on value is one of necessity. Having "less free spending money lately" and chains being "too expensive" were the top two factors that customers cited for eating at a particular chain less often.

    Part of KFC's plan for value in 2019 involves looking at different price points, though Zahumensky says the chain will avoid "random" bundles of menu items. KFC also isn't planning to offer a dollar menu, the weapon of choice for chains including McDonald's and Taco Bell.

    The price of chicken — which KFC fries in locations' kitchens at a greater expense than preparing elsewhere would cost — limits the chain from pushing out $1 menu items.

    While it could, theoretically, serve something like a single chicken wing for a dollar, to do so would be antithetical to KFC's emphasis on its deals being satisfying meals, something Zahumensky says sets the chain apart from its rivals.

    "We really try and stay true to doing things the hard way — which also means that, sometimes we can't have the quality that we expect at a dollar," Zahumensky said.

    SEE ALSO: 'Please stand with us': LaCroix slams 'misleading' lawsuit that links the sparkling water to insecticides

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    KFC News Fries 2

    • KFC promoted a series of tweets criticizing its fries.
    • One tweet, written by Londoner Charlie Burness, called the fries "crap."
    • KFC is promoting its relaunched fries, which are thicker and chunkier.

    Four years ago, 30-year-old Charlie Burness decided to skip London's fancy restaurants and head to KFC for a relaxed dinner with her mother.

    However, one aspect of their supper disappointed: the fries. So, naturally, Burness headed to Twitter to vent her frustration with the fried-chicken chain.

    "I've got to say, KFC are riding solely on their chicken because Christ, those are crap fries," she wrote.

    Now, KFC has revealed that Burness' dig helped prompt the chain to relaunch its fries across the UK.

    The chicken-lover's tweet was one of three promoted by KFC both on Twitter and in ads seen across British high streets.

    "Dear KFC, no one likes your fries. Yours sincerely, the entire world," Upgrade Music wrote in February of this year.

    "How can KFC be so good at chicken and so bad at fries?" Adam Marsh asked in 2016.

    While people were initially perplexed by KFC highlighting the old tweets, it soon became clear that the fried-chicken chain was about to launch a new fry recipe.

    The new KFC fries are thicker, chunkier, and have the skin on, leading some people to compare them to Five Guys' famously popular fries.

    The company hopes the fries, which will launch in KFC's UK branches on November 19, will be better for dipping, as well as more delicious.

    It wasn't until KFC got in touch with Burness last month, asking if she'd allow the brand to pay Twitter to promote her tweet, that she realized her missive was part of something bigger.

    "I thought it was quite clever, actually," Burness told the BBC. "I knew it would grab attention because of the reputation their chips have.

    "To be honest, I think everyone knows KFC's chips are just not the best, really.

    "Everyone knows they've got a reputation for not delivering on the fries. They're kind of soggy, like they've been reheated as soon as you get them."

    Read more: KFC's secret ingredient is 'the most underappreciated spice' in the world

    The "Ain't No Small Fry" campaign was created by advertising agency Mother, which is the same team behind KFC's "FCK" campaign, launched after it experienced an unexpected chicken shortage.

    Jack Hinchliffe, innovation director for KFC's UK and Ireland branches, told the BBC, "We don't change things on a whim — the colonel's 'Original Recipe' chicken hasn't changed since he finalized it in 1940.

    "This was different, though. We heard the nation's outcry. We read the brutal tweets. We had to step up our fries game. Thicker, chunkier, tastier. Job done."

    Join the conversation about this story »

    NOW WATCH: Colonel Sanders’ nephew revealed the family’s secret recipe — here’s how to make KFC’s ‘original' fried chicken

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    kfc chicken and waffles

    • On November 12, KFC added three new meals made with chicken and waffles to its menu.
    • The available options are chicken tenders, fried chicken, and a sandwich with Belgian Liège-style waffle buns, along with a side of Mrs. Butterworth's syrup. 
    • The fried chicken and chicken tenders remain the same as the fast-food's other chicken menu items, but the Liège-style waffles are sweeter and doughier than expected.
    • My favorite was the chicken and waffle sandwich, which had just the right balance of spicy and sweet for my taste.

    While pairing fried chicken and waffles together predates Colonel Sanders, it isn't until this year that KFC finally decided to try its hand at the iconic dish.

    After a trial at locations in Charlotte, North Carolina, this past summer, KFC started serving chicken and waffles nationwide from November 12 and will offer the dishes through December 31. 

    kfc chicken and waffles

    Meal options include waffles topped either with KFC's "Extra Crispy" fried chicken or "Extra Crispy" chicken tenders, and a chicken and waffle sandwich consisting of KFC's new "Hot Honey" fried chicken breast between two waffle buns. All three come with a side of Mrs. Butterworth maple-flavored syrup.

    Available in three different varieties, INSIDER tried KFC's new menu additions to see how they compare.

    The chicken tasted like any other KFC chicken, but the waffles made all the difference 

    kfc chicken and waffles

    For all three menu options, KFC used Belgian Liège-style waffles that are known to be dense and richer than Brussels waffles, the light and rectangular variety most popularly used in American cooking.

    Speaking to INSIDER, KFC's head chef Bob Das said the fast-food restaurant wanted to create a "new spin on a classic dish" while still maintaining the fundamentals of what makes chicken and waffles such a classic pairing.

    Das added that the company went through 15 different waffle variations before settling on the Liège-style waffle. He went on to say that the waffle is "sweeter and doughier than American style waffles," but that it combines seamlessly with KFC's fried chicken.

    KFC's chicken and waffle sandwich took me by surprise and ended up being my favorite

    KFC chicken and waffle sandwich

    As a self-professed lover of chicken and waffles, KFC entering the market was welcome news to me. Though they're fast food and not home-cooked, the dishes are still rich and a satisfying.

    KFC's use of the Liège-style waffle lent itself especially well to the sandwich, in my opinion. The waffles' density coupled with their sweetness complemented the chicken's sweet and hot flavoring. I thought the sandwich's flavor is unlike anything else on KFC's menu.

    The other chicken and waffle meals paled in comparison to the sandwich

    chicken and waffles ad kfc

    One mark against the release is that KFC lost some of its creativity with the two other dishes. In the plated chicken and waffle meals, the only new components were the addition of the waffles and syrup; the chicken remained unchanged from what KFC already offers.

    Read more: We tried fried chicken from 4 fast food chains — and the winner was clear

    I've eaten KFC's fried chicken and chicken tenders before, so there weren't any surprises there. While the sandwich took some liberties with its honey flavoring, I was a bit bored eating the plated dishes and it didn't feel like I was really getting anything new.

    That being said, I thought the waffles still paired well with KFC's chicken and made for a no-nonsense eating experience, as chicken and waffles always should.

    You can try the new chicken and waffle dishes at KFC restaurants in the US until December 31. 

    Visit INSIDER's homepage for more.

    Join the conversation about this story »

    NOW WATCH: Why you shouldn't be afraid to fly, according to a pilot with over 20 years of experience

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    Taco Bell Value Menu

    • As scale becomes increasingly important in the restaurant business, food companies are going on an acquisition spree.
    • Yum Brands, the parent company of Taco Bell, KFC, and Pizza Hut, is "always looking" for acquisition targets, though the bar remains very high, according to president and chief financial officer David Gibbs.
    • "It would have to be a brand … that fits in with our growth drivers, that could be a big developer, that has a distinctive, relevant brand, that could grow same-store sales growth in the long term," Gibbs told Business Insider.

    The restaurant industry is increasingly becoming the land of the megabrands.

    There is JAB Holding, which owns chains including Krispy Kreme, Caribou Coffee, and Panera Bread. Restaurant Brands International has Burger King, Tim Hortons, and Popeyes. Inspire Brands is less than a year old and already owns Arby's, Sonic, and Buffalo Wild Wings.

    Many of these conglomerates have beefed up their portfolios in recent months, with deals such as Inspire buying Sonic and Krispy Kreme acquiring Insomnia Cookies.

    Read more:Arby's parent company is acquiring Sonic. Here's how the CEO says he picks which brands to buy.

    Then you have Yum Brands. The company has owned its three major chains — KFC, Pizza Hut, and Taco Bell — since the company was spun off from PepsiCo in 1997. Between the three chains, Yum has more than 45,000 locations around the world.

    "We don't need to do an acquisition to build scale. We already have scale," David Gibbs, Yum Brands' president and chief financial officer, told Business Insider following the company's investor conference on Wednesday.

    KFC Chicken Tenders

    Gibbs says he believes scale is becoming increasingly important in 2018. For example, the company's scale helped make possible its deal with GrubHub, in which Yum Brands purchased a $200 million stake in the delivery company.

    "That's why you're seeing so many other companies go out and try to acquire new concepts just to try and build their own scale," Gibbs said.

    According to Gibbs, brands seeking acquisitions are "always" presenting themselves to Yum Brands. But it takes a lot to make what he called the "distraction" of a new brand worth its while.

    "It would have to be a brand … that fits in with our growth drivers, that could be a big developer, that has a distinctive, relevant brand, that could grow same-store sales growth in the long term," Gibbs said.

    "If a brand fits all of our criteria — a lot of which I can't share for strategic reasons — then yes, we would go do an acquisition and be excited about it," Gibbs continued. "And we're always looking at them."

    Gibbs said that people should not expect a new chain to join Yum Brands' portfolio anytime soon. Instead, the company is more likely to acquire more tech-centric companies, as with its recent acquisition of delivery company QuikOrder.

    "We have a very high bar because we know the brands that we have today are incredible growth brands that we have just scratched the surface around the world in realizing their full potential," Gibbs said.

    SEE ALSO: The former CEO of Arby's is building a fast-food empire

    Join the conversation about this story »

    NOW WATCH: Almost 80% of the textbook industry is dominated by 5 publishing companies that make books so expensive most students skip buying them

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    Taco Bell Nacho Fries

    • Taco Bell and KFC are working to roll out delivery at locations across the United States. 
    • The two chains, along with fellow Yum Brands sister chain Pizza Hut, have added delivery to roughly 10,000 more locations globally over the last year. 
    • "We know more about delivery than just about any company on the face of the earth," Yum Brands president David Gibbs told Business Insider at the company's investors day last week. 

    Soon, people across the United States will be able to order KFC and Taco Bell to their doorstep. 

    The sister chains — owned by Yum Brands, as is Pizza Hut — are doubling down on delivery. In the last 12 months, Yum Brands has added delivery to roughly 10,000 more locations across the three brands, CEO Greg Creed said last week at the company's investors day. 

    "There's no doubt that the consumer wants delivery," Creed said. "There’s no doubt that they're prepared to pay for delivery. There's no doubt we see a higher check."

    Read more:Shake Shack founder Danny Meyer reveals why he believes delivery is an increasingly powerful force in the restaurant industry

    KFC aims to have 70% of its locations around the world deliver fried chicken, with the delivery business already thriving in areas such as the Middle East and Thailand. While executives said delivery was in its early days in the US, some American locations are already making 10% of sales off of delivery orders. And, by 2020, KFC plans to have more locations offering delivery than any single pizza chain. 

    Julie Felss Masino, the president of Taco Bell North America, told investors that early indications at stores that started offering delivery in September were "incredibly positive." Taco Bell has integrated more than 4,000 locations with Grubhub. Yum Brands announced plans to acquire $200 million in Grubhub stock in February. 

    'We know more about delivery than just about any company on the face of the earth'

    KFC Chicken Tenders

    "You'll see us take the delivery equation at KFC and Taco Bell step by step," David Gibbs, Yum Brands' president and chief financial officer, told Business Insider at Yum Brands' investors day.

    Yum Brands' first step is integrating point-of-sales systems. Next comes leaning in to marketing, something Gibbs says the chain is starting to do in local markets across the US, followed by national advertising.

    "There is very big potential for delivery at KFC and Taco Bell," Gibbs said. "The question is how quickly we can realize it." 

    The three brands together, as well as Grubhub, give Yum both more information and wider scale than other restaurants trying to profit from the delivery business. 

    "We are in a very unique position," Gibbs said. "We know more about delivery than just about any company on the face of the earth." 

    "You see a lot of people getting into it," Gibbs continued. "And not everyone is making money. People struggle with the functional aspects of it — getting food to customers on time and accurately. We've been learning those lessons for more than two decades in the United States and around the world." 

    SEE ALSO: The company behind Taco Bell, KFC, and Pizza Hut hasn't been caught up in the restaurant industry acquisition spree — yet. Here is what the president is looking for.

    Join the conversation about this story »

    NOW WATCH: The true story behind the name 'Black Friday' is much darker than you may have thought

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    KFC Firelog

    • KFC is selling a log that it says smells like fried chicken.
    • The KFC 11 Herbs & Spices Firelog goes on sale on Thursday.
    • The log costs $18.99 and can be purchased online.

    KFC is kicking off the holiday season with a log that it says smells like fried chicken.

    On Thursday, the chicken chain announced that it would debut the KFC 11 Herbs & Spices Firelog. When lit, the log will smell like the chain's fried chicken, it said.

    Shoppers can buy a log for $18.99 at starting Thursday.

    "At KFC, we have always been proud of our role in bringing loved ones together at the dinner table around a bucket of our world-famous fried chicken," Andrea Zahumensky, the chief marketing officer of KFC US, said in a statement. "Now, this winter we're bringing all the things we love — family, friends and fried chicken — together around the fire with our scented firelog."

    KFC is known for its sometimes bizarre marketing ploys.

    Read more:Here are 7 of the weirdest deals and ads in recent fast-food history

    In 2016, the chicken chain gave away 3,000 bottles of Colonel Sanders' Extra Crispy Sunscreen, which it said also smelled like fried chicken. The lotion quickly sold out.

    KFC has also cast a long list of various actors, singers, and comedians as Colonel Sanders since 2015, including Billy Zane, Darrell Hammond, and Reba McEntire, who served as the chain's first female Colonel earlier this year.

    The chain's advertising strategy is rooted in mixing its history — such as the continued appearance of Colonel Sanders and the emphasis on its "11 herbs and spices"— with quirkier applications, like the scented log.

    "Over the years, we've had many, many people try and emulate KFC's successes ... and no one has ever got close," Tony Lowings, KFC's incoming global CEO, said at the investor day for its parent company, Yum Brands, earlier in December. "And part of the reason for that is that our history is real."

    SEE ALSO: KFC is testing even cheaper deals as customers are 'more pinched than ever'

    Join the conversation about this story »

    NOW WATCH: We compared Popeyes and KFC fried chicken — here's the verdict

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    japan kfc christmas

    • KFC fried chicken has become a Christmas tradition in Japan. 
    • Takeshi Okawara, who helped launch KFC in Japan in the early 1970s, played a major role in creating the tradition, casting Colonel Sanders as a pseudo-Santa Claus figure. 
    • Okawara even says he lied to the media, claiming that fried chicken was a Western Christmas tradition — a claim he says he still regrets today. 
    • To hear the full story of how fried chicken became a Japanese Christmas tradition, subscribe to Business Insider's podcast "Household Name." 

    The Japanese tradition of eating fried chicken on Christmas may be built on a lie. 

    The first KFC opened in Japan in 1970. The store manager, Takeshi Okawara, struggled to drive sales. Customers didn't know what to make of the red-and-white striped roof and the English signs, unsure if the store was selling candy or cutting hair. Okawara told Business Insider's podcast "Household Name" that at times, he had so little money he slept on flour bags in the back of the store. 

    Christmas was not a major event in Japan at the time, where less than 2% of the population is Christian. However, a nun who worked at a nearby school asked if Okawara would get involved in a Christmas party if it served KFC's fried chicken. Okawara agreed, telling "Household Name" he even dressed up as Santa Claus himself, dancing around the classroom with a bucket of fried chicken. 

    KFC Japan Christmas

    The party was a success, and soon another kindergarten class asked for a KFC-themed Christmas party. Okawara decided to take the idea and run with it, putting Santa costumes on Colonel Sanders statues outside of KFC stores and marketing fried chicken as a replacement to the American turkey Christmas dinner.

    News of KFC's Christmas spirit spreed. Soon, national broadcaster NHK asked Okawara if fried chicken was actually a common Western Christmas tradition. 

    This is when, according to Okawara, he lied. 

    "I ... know that the people are not eating chicken, they are eating turkey," Okawara said. "But I said yes. It was [a] lie." 

    "I still regret that. But people ... like it." 

    KFC Japan says that Okawara's story isn't quite accurate. According to parent company Yum Brands, a visiting foreigner suggested that KFC start selling chicken on Christmas instead of the traditional turkey.

    Whatever the origin, Okawara's decision to link KFC and Christmas took the chain from near failure to massive success, as well as resulting in the creation of a new winter tradition. KFC's Christmas marketing went national in 1974, and Okawara went on to run KFC Japan. 

    KFC's sales continue to skyrocket around Christmas. Locations across the country dress Colonel Sanders statues up in Santa Claus gear for the holiday season. Even other chains that sell chicken now push Christmas deals in Japan, as shoppers hunt down holiday buckets of chicken.

    Today, Okawara's alleged lie has created such a phenomenon that people wait in line for hours and reserve buckets of chicken weeks in advance— all to carry on the tradition of a fried chicken-filled Christmas.  

    Listen to the full story on "Household Name." 

    SEE ALSO: KFC is now selling a log that smells like fried chicken

    Join the conversation about this story »

    NOW WATCH: 7 things you shouldn't buy on Black Friday

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    • KFC is the most popular fast-food chain in China — it made nearly $5 billion in 2017.
    • One of the first American fast-food chains to open in China, KFC quickly established dominance over China's emerging fast-food market.
    • KFC appeals to Chinese consumers by adapting its menu to local tastes. It offers everything from congee (rice porridge) to egg tarts.
    • While Americans may associate KFC with being cheap fast-food, in China the brand is perceived as high quality. 

    Narrator: KFC is one of China's favorite fast food chains. In 2017, KFC generated almost $5 billion in revenue in China. With 5,200 locations, China is home to the most KFCs in the world. In comparison, McDonald's only has around 2,500 locations.

    KFC was the first American fast-food chain to open there. Before 1987, China was pretty much closed off to the rest of the world. But once China opened its doors, and its economy, KFC quickly jumped at the chance to expand. KFC's first Chinese location was strategically placed near the Great Wall. Choosing a tourist-heavy area allowed KFC to tap into an existing consumer base, while also reaching locals.

    According to former KFC executive Warren Liu, KFC also had a natural advantage because many Chinese consumers prefer chicken over other meats like beef. For many, KFC was the first Western-style food they had access to. As a result, KFC's reputation in China was quite different than in the U.S.

    Kara: KFC in China is more of a treat than, you know, a rest stop, basically.

    Narrator: This is Kara Chin, one of our producers. She lived abroad in China from 2005 to 2013.

    Kara: In China, fast-food is perceived more as a luxury, I would say, than a cheap, on-the-go food, as it is here.

    Narrator: While Americans may associate KFC with cheap fast-food, in China it's seen as something a bit more upscale, even high quality. When KFC first began expanding into China, Western companies, especially American ones, were perceived as being prestigious and trustworthy. As a result of its novelty, as well as less-than-stellar opinions of Chinese made goods at the time, foreign products became status symbols in China, and many still are. However, the key ingredient to KFC's success is how they adapted their menu.

    Kara: It keeps what we know here in America, except the biscuit, and then it offers variations of that. They take into account what are the flavors that Chinese consumers want, and how can we incorporate it? So is it offering a new menu item? Is it offering a cup of corn instead of French fries for the kids meals? They don't change the whole menu entirely. It just has different offerings that appeal more to Chinese consumers.

    Narrator: KFC's Chinese menu includes everything from egg tarts, to rice porridge, to sushirritos as a breakfast special. Our producer Shirley Cheng got to try KFC in China on a recent trip there.

    Shirley: To my knowledge, KFC is the most popular fast-food chain in China. It's exactly like KFC in the U.S., but also with a Chinese flair. It has the familiarity of the original recipe with the drumsticks, that I think all Americans know, but also caters to local dishes of congee and egg tarts that people in China are familiar with. The egg tart from KFC was so good, I ate four.

    Narrator: KFC also comes out with new products faster to continue tailoring to local taste, and to promote sales KFC often collaborates with popular celebrities, music groups, and brands. But with more and more domestic fast food options opening up, along with international chains increasing their presence in China.

    Kara: KFC doesn't quite dominate the market like it once did. I'm not sure if KFC will continue to be this popular in China. So, it was really obvious when I lived in China that KFC really dominated the market because other places weren't there yet. So McDonald's was kind of there but not really, and they were just opening places and this was the early 2000s, but at this point, I think it's pretty comparable as far as there's a KFC and there's a McDonald's on the corner. So it's not like KFC has that edge anymore of, "We were here first."

    Narrator: While KFC no longer has a monopoly on China's massive fast food market, it's still ahead of other chains like McDonald's and Burger King, and KFC continues to strategize ways to increase sales in China. In 2017 KFC opened K Pro, a healthy concept restaurant. Instead of fried chicken, the K Pro menu features salads, paninis, and juices. So although competition is increasing and the food culture is rapidly evolving in China, KFC is doing what it does best: adapting.

    Join the conversation about this story »